Credo
Michael Boamah
« natural born storyteller »
No more boundaries between advertising, operational marketing, buzz marketing, street marketing, PR, design, corporate, communication …
1. “I believe in cross-functional”
2. “I believe in an open dialogue within the agency”
3. “I believe in real deadlines so that tasks can be prioritized”
(ASAP simply doesn’t mean anything)
4. “I believe in anticipation as the key of all works”
5. “I believe in everyone’s contribution”
(creation is not only the job of so-called creatives)
6. “I don’t believe in taking NO as an answer”
7. “I believe that one’s point of view should be expressed“
(even if nobody asked for it)
8. “I believe that every meeting is important”
9. “I believe that an idea can be explained in one simple sentence”
10. “I believe in availability”
(always answer your phone calls and reply to your emails)
11. “I believe in continuous discussion”
(not just only when a crisis happens)
12. “I believe in content over design”
13. “I believe that teams perform better than individuals”
14. “I believe that one should treat any presentation like a new biz pitch”
15. “I believe in asking a lot of question and give a lot of information”
16. “I believe that clients can’t approve bad ideas if you don’t provide them with any”
17. “I believe that the key to flawless execution is to assume everything is your responsibility and then to expect everything to go wrong”
18. “See the big picture”
19. “Think out of the box”
20.“Exceed expectations”
